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- Article name
- PRODUCTS COMPETITIVE CAPACITY EVALUATION
- Authors
- Gusakova E. А., , amarula@yandex.ru, PFUR, Moscow, Russia
Chursin A. A., , achursin@yandex.ru, People's Friendship University of Russia, Moscow, Russia
- Keywords
- product competitive capacity / indicator of competitiveness / coefficient of competitiveness / mathematical model
- Year
- 2010 Issue 2 Pages 89 - 95
- Code EDN
- Code DOI
- Abstract
- The present article is focused on competitive capacity of products. The first part of the article is devoted to the most often used competitiveness evaluation methods. Further the authors offer a mathematical model of products competitiveness evaluation, which can be simply adapted to MS EXCEL and also can be used by many organizations. Moreover the authors in this article present an algorithmic scheme of indicator calculation for product competitiveness. The described model is applied in particular example, given in the article.
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